What we did
In order to create brand awareness, improve keyword research, and advertise the services offered by this company, we created an optimized copy that connects with their audience, delivering the right message, using the right words.
What we did
Industry: Networking Community for Expatriates
Symbolism: On the 16th anniversary of the organization’s founding, IBCircle decided to update their name and branding. Our design process to create IBC's new logo had their audience in mind; formal/business, yet casual and straightforward. Members of the community are world traveled, cosmopolitan, intellectually engaging, and the logo and branding reflects those nuances with gold colors and blue to express trust and communication.
Close The Gap
Client
What we did
Industry: Cycling gear
Services Provided: Social Media Management and logo adaptation
Process: Since the brand was making its entry into the US, the local representative decided to keep the logo for consistency, but adapt its colors to the country.
What we did
Industry: Beauty and Wellness
Services Provided: Logo creation, Brand Concept, Social Media Management (including in-loco photo productions).
Element: Stylized eyebrow using the Brazilian flag colors, adding the business initials
Symbolism: Since the business owner is Brazilian born, we created a very diverse but cohesive brand image. On her social media channels, we posted three times a week and created posts mixing sense of humor, high quality images, usage of the brand's color palette, and very responsive customer services.
Segment: Restaurant/Franchise
Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.
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Lack of brand awareness
Low ranking in search results
Mixed reviews
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Content: Find and understand the online demographics, improve the quality of current brand perception, get more accurate content in front of more people, improve interaction on current social media channels, and integrate UGC into the content.
Searchability: Integrated SEO and branding efforts to create effective organic traffic in order to increase brand reach. Creation of special/ongoing campaigns, such as Veterans discount, Kids Eat Free day, LSM tactics for franchisees, and seasonal dishes.
Reviews: Employ social listening tactics to pave the way for better customer reviews and enable the client to monitor the early stages of their customer journey (we opted for the Hootsuite Online Reputation Management tool.)
This overall strategy also included using Google Keyword Tool, implementing an ongoing content audit tool, and A/B testing paid ads.
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We were able to increase social engagement across all social media channels by almost 3 times the industry average. We also increased email signups by promoting specials and other tailored news in an informative format (industry findings, research results, and local news)--this email signup tactic allowed us to increase email subscription rates by 45%.
The client doubled organic engagement by committing to responsiveness to social media posts replies, DMs, and reviews and by using UGC as part of their content strategy.
What we did
Industry: Beauty and Wellness
Services Provided: Branding Board, Logo Creation, Brand Concept
Element: The Cradling Hand + Lotus Flower (caring).
Symbolism: The company’s mission is “creating beauty in the world with my hands, heart and soul, making people feel beautiful from the inside out”. With that in mind, we conceptualized the image of the Lotus flower (beauty and purity) with the cradling hand (helping and caring), using the business owner’s favorite colors.